0 19 Platelet-activating platelet-activating JJ 20 26 factor factor NN 27 28 ( ( ( 28 31 PAF PAF NNP 31 32 ) ) ) 33 43 positively positively RB 44 58 auto-regulates auto-regulate VBZ 59 62 the the DT 63 73 expression expression NN 74 76 of of IN 77 82 human human JJ 83 86 PAF PAF NNP 87 95 receptor receptor NN 96 106 transcript transcript NN 107 108 1 1 CD 109 110 ( ( ( 110 124 leukocyte-type leukocyte-type NN 124 125 ) ) ) 126 133 through through IN 134 142 NF-kappa NF-kappa NNP 143 145 B. B. NNP 147 150 The the DT 151 156 human human JJ 157 176 platelet-activating platelet-activating JJ 177 183 factor factor NN 184 192 receptor receptor NN 193 194 ( ( ( 194 198 PAFR PAFR NNP 198 199 ) ) ) 200 204 gene gene NN 205 207 is be VBZ 208 219 transcribed transcribe VBN 220 222 by by IN 223 226 two two CD 227 235 distinct distinct JJ 236 245 promoters promoter NNS 246 247 ( ( ( 247 255 promoter promoter NN 256 257 1 1 CD 258 261 and and CC 262 270 promoter promoter NN 271 272 2 2 CD 272 273 ) ) ) 274 276 to to TO 277 285 generate generate VB 286 289 two two CD 290 301 transcripts transcript NNS 302 303 ( ( ( 303 313 designated designate VBN 314 316 as as IN 317 321 PAFR PAFR NNP 322 332 transcript transcript NN 333 334 1 1 CD 335 338 and and CC 339 343 PAFR pafr NN 344 354 transcript transcript NN 355 356 2 2 CD 356 357 ) ) ) 357 358 , , , 359 365 though though IN 366 371 their their PRP$ 372 376 open open JJ 377 384 reading reading NN 385 391 frames frame NNS 392 395 are be VBP 396 405 identical identical JJ 405 406 . . . 407 409 By by IN 410 416 primer primer NN 417 426 extension extension NN 427 435 analysis analysis NN 436 438 to to TO 439 451 discriminate discriminate VB 452 455 two two CD 456 467 transcripts transcript NNS 467 468 , , , 469 471 we we PRP 472 477 found find VBD 478 482 that that IN 483 486 the the DT 487 493 levels level NNS 494 496 of of IN 497 501 PAFR PAFR NNP 502 512 transcript transcript NN 513 514 1 1 CD 515 516 ( ( ( 516 530 leukocyte-type leukocyte-type NN 530 531 ) ) ) 531 532 , , , 533 536 but but CC 537 540 not not RB 541 545 PAFR pafr NN 546 556 transcript transcript NN 557 558 2 2 CD 559 560 ( ( ( 560 571 tissue-type tissue-type NN 571 572 ) ) ) 572 573 , , , 574 577 are be VBP 578 589 upregulated upregulate VBN 590 592 by by IN 593 596 PAF PAF NNP 597 599 as as RB 600 604 well well RB 605 607 as as IN 608 610 by by IN 611 647 12-O-tetradecanoylphorbol-13-acetate 12-O-tetradecanoylphorbol-13-acetate NNP 648 649 ( ( ( 649 652 TPA TPA NNP 652 653 ) ) ) 654 656 in in IN 657 660 the the DT 661 666 human human JJ 667 674 stomach stomach NN 675 681 cancer cancer NN 682 686 cell cell NN 687 691 line line NN 692 693 ( ( ( 693 698 JR-St jr-st JJ 699 704 cells cell NNS 704 705 ) ) ) 706 711 which which WDT 712 721 expresses express VBZ 722 726 both both CC 727 737 functional functional JJ 738 742 PAFR pafr NN 743 753 transcript transcript NN 754 755 1 1 CD 756 759 and and CC 760 764 PAFR pafr NN 765 775 transcript transcript NN 776 777 2 2 CD 778 790 endogenously endogenously RB 790 791 . . . 792 802 Functional functional JJ 803 811 analysis analysis NN 812 814 of of IN 815 818 the the DT 819 827 promoter promoter NN 828 829 1 1 CD 830 834 with with IN 835 836 a a DT 837 846 transient transient JJ 847 857 expression expression NN 858 863 assay assay NN 864 869 using use VBG 870 885 chloramphenicol chloramphenicol NN 886 903 acetyltransferase acetyltransferase NN 904 905 ( ( ( 905 908 CAT CAT NNP 908 909 ) ) ) 910 914 gene gene NN 915 917 as as IN 918 919 a a DT 920 928 reporter reporter NN 929 935 showed show VBD 936 940 that that IN 941 945 both both CC 946 949 PAF PAF NNP 950 953 and and CC 954 957 TPA TPA NNP 958 967 activated activate VBD 968 971 the the DT 972 980 promoter promoter NN 981 982 1 1 CD 983 986 but but CC 987 990 not not RB 991 994 the the DT 995 1002 deleted delete VBN 1003 1011 promoter promoter NN 1012 1019 lacking lack VBG 1020 1023 the the DT 1024 1029 three three CD 1030 1039 consensus consensus NN 1040 1047 binding binding NN 1048 1053 sites site NNS 1054 1057 for for IN 1058 1066 NF-kappa NF-kappa NNP 1067 1068 B B NNP 1069 1076 located located JJ 1077 1081 from from IN 1082 1086 -571 -571 CD 1087 1089 bp bp NN 1090 1092 to to TO 1093 1097 -459 -459 CD 1098 1100 bp bp NN 1100 1101 . . . 1102 1107 These these DT 1108 1116 findings finding NNS 1117 1124 suggest suggest VBP 1125 1126 a a DT 1127 1136 molecular molecular JJ 1137 1146 mechanism mechanism NN 1147 1149 of of IN 1150 1158 positive positive JJ 1159 1169 regulation regulation NN 1170 1172 of of IN 1173 1177 PAFR PAFR NNP 1178 1182 gene gene NN 1183 1193 expression expression NN 1194 1196 by by IN 1197 1200 PAF PAF NNP 1201 1208 through through IN 1209 1217 NF-kappa NF-kappa NNP 1218 1219 B B NNP 1219 1220 , , , 1221 1229 possibly possibly RB 1230 1232 by by IN 1233 1234 a a DT 1235 1250 phosphorylation phosphorylation NN 1251 1259 reaction reaction NN 1260 1269 involving involve VBG 1270 1277 protein protein NN 1278 1284 kinase kinase NNP 1285 1286 C C NNP 1287 1289 by by IN 1290 1293 PAF PAF NNP 1293 1294 . . .